Apple Acquires Music Analytics Firm That Claims It Can €?find The Next Justin Bieber’ 'LINK'

Apple has bought a music analytics firm, Asaii, for under $100 million, Axios reported on Sunday. Axios notes that the company's co-founders now list Apple Music as their current employment on their LinkedIn profiles as of October 2018.

Apple acquires music analytics firm that claims it can ‘find the next Justin Bieber’

It's the latest hint that Apple is expanding its reach in the music industry. Among other recent developments: Devices using Amazon's Alexa will work with Apple Music from Dec. 17, and the company reportedly bought music analytics startup Asaii, which is trying to "find the next Justin Bieber," back in October.